Cette année, le traditionnel cadeau de Noël d’Apple aux employés des Apple Store est un t-shirt. Mais pas n’importe quel t-shirt, puisqu’il s’agit d’un modèle en édition limitée comportant comme motif deux cercles composés du nom de toutes les boutiques à travers le monde.
Le t-shirt est accompagné d’un carton où est inscrit le credo d’Apple mis à jour l’été dernier (lire : Les Apple Store doivent « enrichir » la vie des gens).
Enriching lives.
We are here to enrich lives.
To help dreamers become doers,
to help passion expand human potential,
to do the best work of our lives.AT OUR BEST
We give more than we take.
From the planet,
to the person beside us.
We become a place to belong
where everyone is welcome.
Everyone.We draw strength from our differences.
From background and perspective
to collaboration and debate.
We are open.We redefine expectations.
First for ourselves, then for the world.
Because we’re a little crazy.
Because “good enough” isn’t.
Because what we do says who we are.We find courage.
To try and to fail,
to learn and to grow,
to figure out what’s next,
to imagine the unimaginable,
to do it all over again tomorrow.AT OUR CORE
We believe our soul is our people.
People who recognize themselves
in each other.
People who shine a spotlight
only to stand outside it.
People who work to leave this world better than they found it.
People who live to enrich lives.
L’année dernière, les employés des Apple Store avaient reçu des écouteurs urBeats et un abonnement de neuf mois à Apple Music, et il y a deux ans un sac à dos Incase.
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